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This web site states the following, "We believe it is never too early or too late for a child to learn about his or her heritage." We noticed that the web site also said " Our wide selection of books, CDs, DVDs, toys, gifts, and more, guarantee a friendly introduction to the language and culture of Italy." It also said " To visit our website is to hold your childs hand as together you step through a special door one that leads to pride and joy in Italian roots. Giovanni the Italian Speaking Bear. HABA Roman Coliseum Building Block Set. Prepare and Serve Pasta Set." The header had Italian children as the highest ranking optimized keyword. It is followed by Italian bear, Giovanni, and learn Italian which isn't as ranked as highly as Italian children. The next words italianchildrensmarket.com uses is Italian names. Italian Toys was included and might not be seen by web crawlers.